Make your marketing
actually work.

Anthony Tattum wearing headphones and speaking into a microphone in front of a NatWest event backdrop

I'm Anthony Tattum. I help brands, marketing teams and tomorrow's marketers swap busy work for marketing that grows the business - through workshops, courses and talks built on evidence, not opinion.

Twenty-five years building and leading marketing as founder, MD and CMO, and Marketing Leader of the Year 2026 - all grounded in marketing science and applied behavioural science.

One practical, science-backed marketing idea in your inbox each week. Join the newsletter below.

Marketing Leader of the Year 2026

Featured training

Three ways to learn with me

Training & courses

Practical, science-led programmes that build marketing capability in your team. Grounded in Ehrenberg-Bass, Sharp, Binet and behavioural science - built to apply on Monday.

Marketing programme
Workshop
Free taster

Speaking & lecturing

Keynotes, workshops and guest lectures on marketing effectiveness, behavioural science and AI. Practical, evidence-led, and pitched to the room.

Keynotes
Workshops
Guest lectures

Insights &
newsletter

Writing on what actually drives growth, and how to apply it. One practical, science-backed idea in your inbox each week.

Marketing effectiveness
Behaviour science
AI & Search

Latest insights

All insights

One practical marketing idea a week

Science-backed, practical, no fluff. Unsubscribe any time.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Prefer to talk? Get in touch